Friday, July 13, 2018

Are you now? The Best Private Search Engines , Alternatives to Google

Private search engines have seen huge growth over the past few years. Until recently, it was unthinkable that anyone could compete with Google in the search realm. However, there are now many smaller players in the search game that are growing rapidly. Google’s market share has declined from 78.7 percent in February 2017 to slightly below 70 percent in February 2018.

A few of these search engines, including DuckDuckGo and StartPage began as normal search engines with no privacy enhancements. However, after they realized the massive risk associated with storing so much data, they decided to take a different approach.

The Best Private Search Engines , Alternatives to Google

Your privacy really matters, and these search engines can help you stay private online:

1. Search Encrypt

This private search engine uses local encryption to secure your searches. It combines AES-256 encryption with Secure Sockets Layer encryption. Search Encrypt then retrieves your search results from its network of search partners. After you’re done searching, your search terms expire so they are private even if someone else has access to your computer.

Search Encrypt is a relatively new addition to this list, but it is growing quickly. Its Alexa Traffic Rank of 878 indicates that it receives millions of visitors daily.

Try Search Encrypt’s Chrome Extension
Search Encrypt Protects Your Search Privacy - Search Encrypt Blog
Search Encrypt (searchencrypt.com) is a private search engine available online or as a browser extension. Search…choosetoencrypt.com


2. StartPage

StartPage uses results from Google, which is a good thing if you prefer Google’s result without the tracking. Ixquick, which is an independent search engine that uses its own results, developed StartPage to include results from Google. Its features include a proxy service, URL generator, and HTTPS support. The URL generator is a unique feature that eliminates the need for cookies. It remembers your settings in a privacy-friendly way.

StartPage is used across the globe, however it receives a big portion of its visitors from Germany.


3. DuckDuckGo

DuckDuckGo is probably the most well-known alternative search engine. Its CEO, Gabriel Weinberg, said, “if the FBI comes to us, we have nothing to tie back to you.” Searches are sourced mostly from Yahoo. One cool feature of DuckDuckGo is what it calls “bangs”. Users can directly search other sites, like Amazon, Wikipedia, Yelp or Youtube, by starting their query with an exclamation mark!

DuckDuckGo recently added a new extension to their product line. It goes beyond keeping your searches private, and grades websites you visit on their privacy.


4. Gibiru

Gibiru sources its search results from a modified Google algorithm. Gibiru’s CEO, Steve Marshall, announced in a press release that his service is exactly what Google was early on. It provides reliable search results without all the tracking that Google does today.

Gibiru positions itself as being “ faster than the NSA Search Engines since it does not install all sorts of personalization and tracking cookies on your system.” Gibiru is outspoken against Google’s ability to manipulate, or censor, your search results


6. Swisscows

Swisscows is made by Hulbee AG, which is a tech company based in Switzerland. Like other private search engines on this list, this one does not build tracking profiles or use unique identifiers for its users. A key difference from the others though, is that this is a semantic search engine. This means that it uses artificial intelligence and machine learning to evaluate the context of a user’s search. As a result, Swisscows, offers results that learn to answer your questions — a cool search tool.


7. Yippy

Yippy has an additional feature that automatically categorizes query results. For example, a search for “dogs” displays the top results, but also has categories for Training, Photos, Dog Breeds, Rescue, etc. It doesn’t follow search users around the web with ads. Yippy Inc. also has a search product that competes with Google’s Search Appliance.


8. Bitclave

BitClave is a decentralized search engine built with blockchain to protect user privacy. This search tool empowers consumers by allowing them to choose what info they share with advertisers. BitClave eliminates middlemen in the advertising process, by making the contract directly between the user and advertisers. It then incentivizes users by giving them Consumer Activity Tokens (CAT) for making searches relevant to the advertiser.


9. Qwant

Qwant is a private search engine based in Europe that “never tries to guess who you are or what you are doing.” According to its About page, Qwant never records your searches and never uses your personal data for advertising or other purposes. Qwant has a feature similar to DuckDuckGo’s !bangs which it calls Qwick search shortcuts.

10. Discrete Search


Discrete Search is a metasearch engine that doesn’t track any identifiable information. It’s a good choice for anyone looking for quick results in a clean and user-friendly form. It uses end-to-end encryption to keep your searches as private as possible.



11. Oscobo

Oscobo is a search engine created for the sole purpose of protecting user privacy. It doesn’t track your information like Google. Oscobo says that you pay for your searches with your personal data, but you shouldn’t have to.

Oscobo fully encrypts your search terms so no one can intercept or decrypt your search terms. It does not use third-party scripts or analytics on its search engine, so only you will know what you searched for.

Search Engine Market Share Worldwide | source: StatCounter Global Stats


Why Do Private Search Engines Matter?

We often hear about internet service providers (ISPs) or the NSA intrusions into citizens’ privacy, but what are we doing about it?

There is an inherent risk in sharing your information with third-parties while browsing the internet. That’s why private search engines are beneficial to users. There is the very little risk that your searches will be leaked to anyone because most private search engines don’t track any information that can link you to your search terms. Beyond that, by searching in private, you aren’t creating filter bubbles that isolate you from any results that may conflict with your beliefs.

It’s better to be safe than sorry when it comes to protecting your information from the websites you visit and the search engines you use. With sites like Facebook and Google drastically improving their tracking capabilities, your data is becoming more spread out across the web.

Table The Best Private Search Engines - Alternatives to Google


Saturday, May 26, 2018

what is veeam software? what is veeam backup? what is veeam cloud connect? Learn about veeam

What is veeam software? what is veeam backup? what is veeam cloud connect? Learn about veeam

I. introduction veeam .

Veeam Backup & Replication is no longer a name so familiar for the current virtualization implementations. The role of this solution in the problem is backup, restore and secure virtual infrastructure data meet completely the requirements of any magnitude or complexity of the Vmware virtualization environment and currently supports both Hyper-V. Some of the main concerns that this solution delivers:

-Support for ESX/ESXi virtualization environments Vmware and Microsoft Hyper-V

-Enhanced with distributed backup architecture for the great environment and welfare academic journals

-In addition to the backup solution also comes in in this focused product is Replication.

-Supports fast restore direct system (start the virtual machine directly) from backup files that have been compressed and dedup without restore the virtual machine file storage system.

-Diversify the modes of restore from a backup: restore the virtual machine, the virtual machine files, files inside the virtual machine's OS or data of a specialized application such as AD, Exchange ...

-Supports incremental backup (Incremental Forward and Reversed Incremental Backup)

-Enhanced archiving capabilities with features that compress and deduplication reduces the amount of investment for the system backup

-Provide report and the results of real-time backup parameters,

what is veeam software? what is veeam backup?  what is veeam cloud connect? Learn about veeam

II. General overview

In this section will provide more detail about Veeam Backup & Replication solution includes the architecture and features of it at the same time as the concepts necessary to understand the processes of operation and handling of Veeam Backup & Replication

1. active components

Veeam Backup & Replication first is not a solution for a standalone application that it is a solution for an application is designed in modular method allows more customizable user preferences the magnitude of virtualization and the environment in the configuration. Like the installation package of the Veeam will include many ingredients collected (Components) to set up a complete backup infrastructure. In a role, that component will play the role of core process and a few other components are optional to add support for the operation of the active plate management business needs some other component will be added.

However note one thing these components can fully deploy a common operating system (physical or virtual) or separate pieces on more air support for expanding demand, performance, management ...

Veeam Backup & Replication will include the following components. Some can be installed using integral or some other files are configured in the active process of other components:

2 Veeam backup server

Is a physical or virtual server package installed Veeam Backup & Replication is the main nuclear role for the entire backup infrastructure has the task of making the central place to configure and control backup operations on system restore. The main function:

Manage bthe ackup tasks, replication and restore

The schedule for the backup job as well as determine the allocation of resources (this concept is needed to understand the method and store the backup in the following section)

Is where the configuration and management of other components in the backup infrastructure.

Note: Veeam backup server default deployment it will have two default component comes as a proxy Backup and backup repository.

3 Backup Proxy

While Veeam Backup Server deployment is complete, the server will bear the entire mission to a backup process including job back up and handle the traffic backup from the virtual machine when performing the backup. Then the backup data will be pushed directly to home is the Veeam Backup server. Such cases are only accepted in extreme environments with a small amount of job and VM limits but in large environments, it totally tripping problem that my server performance endured

To completely separate the task of handling the traffic backup as well as optimize and create more customizable environment Veeam has for leaving a component called a Proxy Backup is the server having the only task is to receive and process the data backup ( including work to compress and dedup) when such data result from the backup proxy is the data backup will be stored in the Backup Repository.

This component is implemented only for window server (physical or virtual) in your virtual environment. To optimize performance for much more than backup local time then the design out many proxy back-ups is absolutely necessary. In this case, the Backup server will coordinate "workload" are out of the proxy to enhance performance.

4 Backup Repository
Is the place used to store backup data, copy the VM and the data on the backup repository replicate? Ve technically is a folder on the system's storage business. The use of the concept of all necessary Partial repository for separate environments where storage backup can back up the intent to distribute the load over multiple systems.

About Backup Repository has several categories as follows:

Window server with local storage
Linux server with local or mount NFS
CIFS (SMB) share
The determination of servers (window or Linux) as the backup repository, the backup server will automatically deploy agents needed down servers that control the storage of all data backups and other features.

5 Veeam Backup Enterprise Manager

As an extension to the consolidated tasked to manage backup jobs from all servers on Veeam Backup system through an administration interface from the web browser.

6 Veeam Backup Search

As part extended search support file data file in the data backup window only support.

7 U-AIR Wizards

Enhanced data recovery capabilities for application-specific data such as Exchange Server, Active Directory

2. The model design method and standard veeam backup replication

The simple solution is to just and small businesses

This program contains only a physical or virtual server on the deployment of veeam backup Server (backup is the Management Agency (backup), direct receiving and processing backup including data processing and compression, but he did up) Is the role of a task is backup library storage and storage backup data connection.

With just one simple solution Backup server when applied in large environments with multiple VMs and Jobs would not be a reasonable solution in terms of performance. And from there arose the problem is to deploy discrete multiple Backup Server will reduce the load and increase performance to the problem of backing up but a matter of "discrete" arose to a problem in management focus it will become the pressure for the administrator. Therefore from the Veeam v6 has developed a new component called Backup Proxy sole mission is to receive and process the data backup from the target then taken to storage in the Backup Repository. Themselves administrators now just a Backup Server plays a central role in managing the Jobs backup system also "load backup" will be leveled will spread to the Backup Proxy offload the backup server and strengthening more performance backup system latency.


This solution results in solving the consolidated information backup between sites in a large-scale system (Multi-Site). Now a new component appears Veeam Backup Enterprise Manager responsible only provide a web interface centralized management of all backup jobs on the system are dispersed geographically while it processes the backup operation still be managed and executed at the site Detached à enhance the ability to focus on large-scale models.

Overview Veeam Backup & Replication solution v6


Welcome to part two of our series on the Veeam backup solution in this section, we will continue to overview revolves around knowledge of backups and backup methods carry VBR mode brings.

Overall portfolio compared with the first part as follows:

I Introduction

II. Overview

1. The active ingredient

2. The standard model designed for Veeam Backup & Replication solution

3. The backup in VBR mode

4. The method of backup storage in VBR

3. The backup mode in VBR
With Veeam Backup as the backup solution for virtual infrastructure will be completely different from the traditional. With traditional data regardless of the backup is the file, the data of "apps" also for infrastructure virtualization applications, guestOS is the concept that the backup software later no longer interested anymore, but our main concern is the set of virtual machine files (.vmdk, .VMX, snapshots ...). Therefore it should produce a number of ways to back up specific differentiation for infrastructure virtualization:

Network Mode
Virtual Appliance Mode
Direct San Access Mode
+ Network Mode

Network Mode is the basic model for determining the environment ethernet the environmental transmission of data backup. With this method there are some precautions:
Workload weighing on both the Host ESXi is hosted VM and Backup Proxy due to receive and process the data backup (compression, dedup) before storage in the repository
Easily causing traffic congestion management of ESXi by IP interaction with the host is IP used as a management
processing speed backup for this method is the slowest compared to other methods
image


process work Network modes:

The initial backup server will manage backup jobs and decide the backup proxy and backup repository will assume the role of proxy and the repo list is available (by default). Then the backup process will take place closed as follows:

1. Backup the selected Proxy sends requests to ESXi hosts needed to confirm the location on the VM datastore (line 1)
2. The host is hosted VM will start the VM snapshot and copy the data and send them to block proxy backup processed through ethernet line (line 3.4)

3. Backup Proxy after finishing its processing tasks will data transfer required for Backup storage repository (5)

4. Remove the snapshot on the VM

+ Virtual Appliance Mode
This is a special mode only for environmental concept and server virtualization Backup Proxy role is a "virtual machine" on the environment with the need to backup VMs. This mode based on the ability to hot-add the SCSI device's virtual ESXi to mount the disks of the VM to the backup to the proxy server and then directly reading the block data through the communication port SAN ESXi hosts rather than through network as step 2.4 of the Network Mode as its main advantages advantage of the performance of the SAN environment brings than go through the network mode network management influence. However storing backup data would also like line 5 of network mode is via ethernet (for NFS, CIFS, iSCSI) and SANs continue if applicable based RDM, Virtual Disks ...
Note one detail: Backup Proxy forced to lie on the Host to be configured "see" all the VMs on SAN system files. Because the VMDK file only sees the new ESXi mount them on the backup proxy.


The working process of the virtual appliance model:
1. The position information of the backup server of VM was confirmed to lock the snapshot files in your vmdk VMS by datastore backup agent to send a request
2. Mount vmdk file on the backup agent to confirm (automatic or user-defined forum administrator.
3. Through communication, virtual machine backup proxy host ESXi st read data block processing and return backup repo
4. Finally, all of the files and delete detach vmk from VM snapshot snapshot
St + direct access
This is a special model completely changed the thinking mode in virtual environment backup. This model than the other "sugar" data as we will see below, now here's the data directly from the backup proxy information on the St. Through the processing of network environment. Three, with the repo server.
This process operation is through the data line will be five or six "relay station" mode, and another wasted too much "relay station":
Network mode: St - esxi > > > backup repo backup agent
Appliance mode: St - > "stack esxi" - > backup - > backup repo agent
ST: direct access backup - > backup repo agent in St.
Note: this method requires backup is equipped with a special agent to see all in the Saint (only supports all three blocks as big as a football club or level of iSCSI does not support NFS)


Workflow:

1. Backup Server determines the information of the backup VMs should then proceed through snapshot VM Backup proxy.

2. Backup Proxy SAN environment through direct access to the VM Files lying on the SAN and backed up, processed and taken to the Backup repo

3. Remove snapshot VM

4. The method of storing backups in VBR

This item we I will learn VBR support how storing backup data of VM how through two mechanisms:

Reversed incremental backup
Forward incremental backups
also, VBR also supports two optional backup support for the other two :

Synthetic Full
Active Full backup
+ incremental backup Reversed
True to its name, as well as storage similar to the way traditional backup methods will only backup data changes ie changes in the VM's VMDK. Determining the change is support directly from VMware through a technology called Change Block Tracking (similar bits in Windows), this technology will allow "marked" change data of the VMDK file in during use as compared with the previous backup. Returning to Reversed incremental backups we will start the sequence as follows:

Times first backup using this method will create a full backup (note in VBR without defining a method full backup individually that would be an option in the incremental backups), so backup first time will require the use of the full backup option. Then save with filed .vbk
The following backup times using incremental backup method (just backup the data block different from previous backups). The results will give a combination of the new data block.
The "New Data Block" after receiving would be combined with the previous full backup files .vbk to create full backups with the latest state data. Also besides the system will automatically generate incremental file backups .vrb reversed version contains the "old data block" has been replaced by "the new data block". So we will always have a new backup and the most recent full backup status. And this entire process will repeat a backup lifecycle.

This method completely brings the reliability and savings for users with the ability incremental forever and save disk space when only contains a full backup on the backup system as well as ensuring that the coexistence of reverse incremental allow users to restore back each time desired.

+ Forward incremental backup

Similarly, a method in this method will also issue support backup change data blocks but with the way, storage is completely different and closer to more traditional:

The first time will be a full backup and how on
The next time the same will backup the "block new data" but instead recombine into a full version is simpler this way the time the backup after the backup first just back up "block new data" and include them in .vib file
image

+ Synthetic Full
Synthetic full options are applied specifically for incremental backup Forward nature because of its backup storage. The special thing here is that "life cycle" exists for the backup. All backup solutions are needed lifecycle certain backup storage for 1 week, 1 month, 1 year ... VBR also need to support this, but due to the special nature of the forward incremental backup should the turning cycle is not easy because it is incremental forever archives only recently changed to use the block while the full version is the first backup should always exist this was against the rules lifecycle backup.

Therefore Synthetic full launch of this feature solves the irregularities of the full version by allowing the cycle defined recombine synthetic full backups that fit your backup storage lifecycle "enterprise"

Examples of this in backup incremental will always be performed every day except Thursday, a week before the full version from backup incremental, a combination of full text.
Also, choose to use the complete synthetic backup also brought another option allows creating a complete version of the new version of the full version of backup, before switching to the opposite incremental open. Vrb so there will always be she A complete backup system allows to save hard disk space.
Like a wallet for the fifth day to create a basically complete, from Sunday to Thursday will switch to the opposite is incremental. Vbr file format

+ Active Full Backup

is optional to give some businesses wishing to perform full backup under certain cycle directly from the virtual environment, not through the mechanism combining full version are with the incremental to ie create synthetic full backups Synthetic full backup.

Thursday, April 12, 2018

Secret Schema in SEO

Do you believe that you just spent about 30-60 p doing SEO it will help you increase the overall rankings after only a few days...?

More amazing, as if you are a new website, it can help you break out of the sandbox by Google after just one time after submitting SEO optimization?

Well, that's absolutely true with Entity Building, namely the application Schema.

"Die open! I don't know anything about code at all "-Oh, you don't worry if you don't know anything about the code, because I here will guide you step by step as specific.

From the Offline event recently when I announced the Entity Building, I'd be happy to hear that many of you have developed Entity and achieved satisfactory results. Customers use the service Entity of GTV also most pleased to begin to see the effectiveness of the Entity on their website.

This is a white hat method but you back most of the results that you expect when deploying any SEO project 1. Before I detail to guide you how to do it, I will highlight a few of the benefits of the Entity, so you see how important entity in the application on the website.



Practical benefits of Entity
Extreme Google trust the website that it has identified as 1 entity (entity) and expect as much from the year 2013 Entity made website up to now and in the future
It is difficult to track competitors be the website you are Entity if they don't have the knowledge about the entity building roots. (If you think Entity can easily track, in this article I will demonstrate the contrary to you)
Influence of time and updated quickly. Here, when done, then submit only schema 3, 4 days later saw the change.
Entity help you significantly improve the ranking for those keywords are stuck at page 2, 3 in black sheep effect or when your website gets the sandbox.

The ranking up fast and strong. Certainly, the new SEO Keywords are located outside the top 100 will also fly right on page 4, 5 always follows when implementing Entity (of course with the website being penalized.
The entity is also a solid plank of website protection against risk from the Google penalty or unexpected update algorithms. (typical owls wading upstream of GTV SEO just after finishing a month)
Extremely effective in increasing the Trust (trust level) for the newly created website is another advantage of the Entity that you should remember.
Nourish natural traffic increase steadily for website

The comments left about the Entity dimension
Parallel to that, there are also a few comments left on the Entity dimension is no different with how to dominate Google Map as I've shared in 2017 (or the other videos about social). As far as her rival, also not difficult to recognize as an Entity and they are also easy to imitate.

I'm allowed to be changed with you this information. Entity not as simple as you think. If I didn't spend up to 4, 5, a new continuous tinkering understands somewhat about the Entity, the ball must fail and bleed to know how much the project. Next, not simple,

Current world very few articles mentioned technical Entity specifically.


SEO is definitely the way Google Map or use social networking sites to SEO so far is very similar to how I guide you during an offline meeting. But there is one problem here is that every time I mention a familiar name, a subject once said, everyone back to see is to know all about it already. Hardly be open to receive it again, although it is something new. Key so, they make themselves go backward ....

And one more thing you need to know, just 1 array Social Xiu Xiu in Building Entity only. Also numerous technical building another Entity. If you like tinkering with the knowledge to learn the roots of the Entity that I shared in the offline, with the self-study, I'm sure that you will be enlightened to many things. The schema is one of them.


Overview of Schema

The schema is a concept not too alien to you. I have also explained Schema 1 What is video? Step by step instructions to create the schema for the site in 2017 already. But even if you're too familiar with Schema, I still encourage you to read this article. Because what I'm about to share with you is something new differences Schema. Certainly very few people know about. Guarantee will not disappoint you.

Schema here, I use as a construction techniques Entity. This way even though only one very small tips but help Google understand more about your website. Thereby turning your keyword ranking in a positive way!

For you do not know about Schema, I would like to brief you a little bit about it. According to Moz, Schema is defined as follows:





Simple Schema is understood that one is a small code snippet into the HTML of your website associated around. It will be used to help the search engines to read your website easier, and increase your ranking on the search results.

In this particular case, I will guide you to create enterprise schema. Again, do not think this one you already know. Everything behind this type of schema in AUTHENTICATION ENTITY, you'll know right now.


Entity authentication using the schema
in the Entity Building, to determine the "entity" and to Google trust you more; 2 types of schema you need to be:

Scheme business (CORPORATE)
Schema person (human)


In the event offline, you've heard me say: Any business that is run by an individual well founded. When Google checks websites; if it found the information and data on a Web site identical to what record it on the Internet. Also, this enterprise established by an A. Google will easily confirm business website is an entity determining from which increases overall rankings for websites


Why every website should have Schema

According to the document has been officially announced, Google strongly encourages you to use the schema; to the bots, Google in particular and apparatus search engines generally easily identify your information among countless other information on the Internet:

Validation Entity (Validate Entity): Help Google confirmed the information on the Internet, information data directly to Google and finally the information is right on the website.
Google to understand the content, usually, Google will have to retrieve data on the content of your website and backlinks pointing to. Here, the schema, we will provide more google ONE PARTY DATA 3 to google can be assessed more accurately.
Their schema will help google rated higher that page from which the link leads to a page out from google assessment schema will be more
and much more


Schema Creation Guide from A to Z:
This section, I will instruct you in detail how to create a schema for your website. Accompanied by specific notes gradually.

To give easily, then I myself have made a tutorial video to create the schema from A-Z at the bottom you can see specifically how I created too (I encourage you to see the video and article for details it)


Apart from the specific video, I also write recap video content below about the main idea when you deploy the schema that you can consider if you are not the type who considered video.

Well, to do this correctly, receive complete information below to get the form schema.

Tuesday, November 29, 2016

How to Google Search Works - Matt Cutts explain

Share a video Matt Cutts explain about " How to Google Search Works ".

The document tree is shown below.

Hi ! my name is Matt Cutts. I'm an engineer in the quality group at Google and I'd like to talk today about what happens when you do a web search the first thing to understand is that.

When you do a Google search, you aren't actually searching the web you're searching Google's index of the web or at least as much of it as we can find we do this with software programs called spiders, spiders start by fetching a few web pages then they follow thelinks on those pages and fetch the pages they point to and follow all the links on those pages and fetch the pages they link to and so on until we've indexed a pretty big chunk of the web many billions of pages store across thousands of machines now suppose I want to know how fast a cheetah can run I type in my search say cheetah running speed and hit return our software searches our index to find every page that includes those search terms in this case there are hundreds of thousands of possible results.

How does Google decide which few documents i really want by asking questions more than 200 of them like how many times does this page contains your keywords do the words appear in the title in the URL directly adjacent does the page include synonyms for those words is this page from a quality website or is it low quality even spamming.

What is this pages page rank that's a formula invented by our founders larry page and sergey brandthat rates a web pages importance by looking at how many outside links point to it and how important those links are finally we combine all those factors together to produce each pages overall score and send you back your search results about half a second after you submit your search at Google.

We take our commitment to delivering useful and impartial search results very seriously we don't ever accept payment to add a site to our index update it more often or improve its ranking let's take a look at my search results each entry includes a title a URL and a snippet of text to help me decide whether this page is what I'm looking for I also see links to similar pages Google's most recent store version of that page and related searches that .

I might want to try next and sometimes along the right and at the top.

I'll see ads we take our advertising business very seriously as well both our commitment to deliver the best possible audience for advertisers and to strive to only show ads that you really want to see were very careful to distinguish your ads from regular search results and we won't show you any ads at all if we can't find any that we think will help you find the information you're looking for which in this case that she's top running speed is more than 60 miles an hour thanks for watching .

I hope this made Google a little bit more understandable.


Matt Cutts



Friday, November 25, 2016

4 Techniques for Landing Your Sales Whale

Imagine winning a deal five times bigger than any you’ve closed before. It’s a tantalizing vision -- which is why some reps prioritize high-risk, high-reward prospects.

If you’re not strategic about landing your sales whale, you’ll spend enormous amounts of time and energy on a fruitless endeavor.


4 Techniques for Landing Your Sales Whale


These four techniques will help you consistently land large accounts.
How to Land a Target Account

1) Look for a Strategic Way In


If you try to prospect into a major account through the same channels as a normal one, you’ll probably be unsuccessful.

Don’t waste your time knocking on doors that won’t open. Your best bet is asking a referral to introduce you to a champion or the decision maker. To find this contact, look through your LinkedIn, Facebook, and Twitter networks. You can also ask the executives at your company if they know anyone at the organization you’re targeting -- they might have a connection you can leverage.

What if your search turns up nothing? Try identifying someone within your target company whom you could help. Maybe you notice they just hired a new head of HR. You could send him an email offering to connect him with your company’s head of HR. Once you’ve formed a relationship, ask for an introduction to your prospect.

Alternatively, use an innovative outreach method to get the decision maker’s attention. Stu Heinecke, author of How to Get a Meeting With Anyone, mails personalized cartoons to prospects he wants to meet. The cartoon features the prospect dealing with a relevant business challenge ... a challenge Heinecke can solve.

You could also try asking your prospect to interview them for a blog post. They’ll probably be flattered, and the interviewing them gives you a chance to build rapport and learn how they think. After the post has gone up, you can ask if they’re dealing with X pain point. Provide some helpful suggestions or unique insights, and you’ll likely earn their ear.

2) Qualify Even More Carefully Than Normal

It’s always important to focus on prospects who can truly benefit from your product, rather than anyone with enough budget to buy it. But qualification is even more crucial when you’re going after a big account.

As HubSpot Channel Sales Manager Greg Fung points out, pursuing “whales” comes with a big opportunity cost.

“In the time it takes to land one major deal, you could have closed five smaller deals,” he explains.

Fung won the second-largest deal in HubSpot’s history. Given the risk of investing so much into a single deal, he was extremely diligent about qualifying his prospect.

“I spent a lot of time upfront with the buyer discussing the potential challenges,” Fung says.

Before he decided whether to work the account, Fung made sure his champion had enough authority to push the deal through. He also needed to know the product was an ideal fit for the company’s needs and objectives.

“If I hadn’t known our solution was what they needed, I wouldn’t have possessed the emotional fortitude to keep trying,” Fung says.

The takeaway? Don’t let visions of your commission blind you to reality. Ask yourself:
Will this organization benefit from my product?
Is it feasible for them to implement my product?
Does my champion have enough influence or authority to purchase my product?
Do they have available funding?

By definition, a whale is bigger than your typical customer. However, in all other respects, the account should match your ideal buyer persona.

3) Look for Creative Ways to Help Your Prospect

If you can find an out-of-the-box way to deliver value, you’ve got a much stronger chance of winning your prospect’s trust and gratitude -- and ultimately, their business.

Because the company Fung was targeting had just completed a massive merger, he asked a current customer who had experience with mergers in the same industry if she’d talk to his prospect.

Providing this value transformed Fung into a trusted advisor.

Later, when Fung gave his prospect a demo, he made the unusual decision to bring along several members of the services team.

“I knew [the prospect] was really attracted to our level of service and support, so I wanted him to meet the people who’d handle his account,” Fung says.

Throughout the sales process, look for ways to go above and beyond. Is your prospect struggling with a specific challenge? It might not have anything to do with your product or even industry, but mine your network for people who have expertise in that domain.

You can also try pulling in a member of your executive team. If the buyer is considering other vendors, she’ll take note of the salesperson who brought along their CTO to the presentation.

An innovative value-add will make you stand out and show your prospect you’re a desirable partner.

4) Assemble a Diverse Team

Four or five heads are better than one, especially when you’re targeting a massive account. In Dealstorming, former Yahoo CSO Tim Sanders discusses the powerful results of bringing together people from across your company to brainstorm ideas.

Sanders recommends including employees from your company’s engineering, design, finance, and marketing teams in your meeting. The “dealstorm” group should range from two or three participants up to 12, depending on the size of the deal and its potential impact on your bottom line.

“The more participants in each one, the more idea flow can get interrupted,” Sanders says. “Be judicious about those who are formally part of the team and try to recruit individual representatives from stakeholder groups.”

Wondering how to successfully recruit your coworkers? They don’t immediately benefit from a close. However, look for individual motivators. For instance, if you’re asking a designer to join the team, you might point out working with this client will boost their design portfolio.

After you’ve assembled your group, send out a brief outlining the nature of the deal, the progress you’ve made (if any), and the challenges you’re facing. Ask your participants to consider a specific question in advance. If you’ve discovered the buyer wants a core feature you’re lacking, you might ask, “What workarounds can we devise for X feature?”

Because every team member can offer different expertise and knowledge, you’re much likelier to develop unique solutions.

Landing a whale requires creativity, resilience, bravery, skill, and luck. But it’s not impossible -- especially if you take advantage of these strategies.

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

Ways to Increase Traffic



1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Increase traffic to your website social media icons


3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. You can read article " Top 33 Tools For A Complete Website Audit and Keywords/Niche Research " .
Read more " Top 33 Tools For A Complete Website Audit and Keywords/Niche Research" at website mmokits.comClick Here

Increase traffic to your website reptile with long tail

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Increase traffic to your website referral link analytics data


10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
Increase traffic to your website Larry Kim LinkedIn profile


11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Increase traffic to your website thought leadership concept

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
Increase traffic to your website 8-bit loading bar icon


17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Increase traffic to your website comments section


19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Increase traffic to your website news aggregator sites


22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Increase traffic to your website buzzsumo results page



24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.
Source: wordstream.com
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