How to Google Search Works - Matt Cutts explain

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Hi ! my name is Matt Cutts. I'm an engineer in the quality group at Google and I'd like to talk today about what happens when you do a web search the first thing to understand is that.

When you do a Google search, you aren't actually searching the web you're searching Google's index of the web or at least as much of it as we can find we do this with software programs called spiders, spiders start by fetching a few web pages then they follow thelinks on those pages and fetch the pages they point to and follow all the links on those pages and fetch the pages they link to and so on until we've indexed a pretty big chunk of the web many billions of pages store across thousands of machines now suppose I want to know how fast a cheetah can run I type in my search say cheetah running speed and hit return our software searches our index to find every page that includes those search terms in this case there are hundreds of thousands of possible results.

How does Google decide which few documents i really want by asking questions more than 200 of them like how many times does this page contains your keywords do the words appear in the title in the URL directly adjacent does the page include synonyms for those words is this page from a quality website or is it low quality even spamming.

What is this pages page rank that's a formula invented by our founders larry page and sergey brandthat rates a web pages importance by looking at how many outside links point to it and how important those links are finally we combine all those factors together to produce each pages overall score and send you back your search results about half a second after you submit your search at Google.

We take our commitment to delivering useful and impartial search results very seriously we don't ever accept payment to add a site to our index update it more often or improve its ranking let's take a look at my search results each entry includes a title a URL and a snippet of text to help me decide whether this page is what I'm looking for I also see links to similar pages Google's most recent store version of that page and related searches that .

I might want to try next and sometimes along the right and at the top.

I'll see ads we take our advertising business very seriously as well both our commitment to deliver the best possible audience for advertisers and to strive to only show ads that you really want to see were very careful to distinguish your ads from regular search results and we won't show you any ads at all if we can't find any that we think will help you find the information you're looking for which in this case that she's top running speed is more than 60 miles an hour thanks for watching .

I hope this made Google a little bit more understandable.

Matt Cutts